Very captivating! The concept of life-time leadership demonstrated through Freddie, the Father Manager is so powerful. As a beta-reader, I came across Freddie as an admirable manager who I love to work with and hire in my organization. How Freddie bails his team out of crisis, the relevance of leadership perspective shift in the era of social media is brought about impactfully. This book is going to be a landmark and will definitely standout from lot other leadership books. The author's reference and detailing transcends us to the SanFrancisco office where the story is set.